News
2023-05-31
On April 28, Aima Electric Vehicles held a new product launch conference in Shanghai, officially bringing new products of the brand-new Dandan series of retro electric vehicles. At the same time, at the press conference, Aima also announced the rejuvenation of the brand, announcing a new brand fashion concept and a new brand positioning. In addition, a series of cooperation with Mango TV and Xiaohongshu were also announced at the meeting.Aima Dandan series electric vehicles adopt the shape of a retro scooter, and the headlights are designed with crystal eyelash headlights. While continuing Aima’s classic genes, the high-brightness headlights also endow the vehicle with a romantic side. The vehicle also adopts a retro handlebar design, supplemented by a retro small windshield, combined with Aima's classic badge elements, making the vehicle present a playful and lovely side.For the instrument panel of the vehicle, this time the Aima Dandan series adopts a dual-screen display design, one large and one small two circular instruments, of which the large screen displays information such as speed, mileage, gear position, etc., while the small screen is dedicated to Based on the power display, it gives the user an extra power reminder to avoid the embarrassment of forgetting to charge.The body adopts rounded lines as a whole to create a covered shape. In addition, the new scooter bike also provides a 360mm extended pedal design, giving the scooter bike additional loading capacity. The design of the polka-dot anti-slip texture on the pedal is not only practical, but also gives the vehicle a more personalized and beautiful side.In terms of details, the new scooter bike adopts a large number of electroplating processes to enhance the texture of the vehicle in details. The retro grille design further shows the retro beauty of the vehicle. The rearview mirror like a makeup mirror also gives the vehicle more romance. The flaming red lip taillights provide the vehicle with a passionate aesthetic feeling and exude charm.Functionally, the vehicle provides functions such as gear switching, cruise control, automatic headlights, and one-key reversing. It is worth mentioning that the new scooter bike also provides a scooter biket assist mode, so that users can more easily deal with scenes that require scooter bikets.In terms of performance, the vehicle uses automotive-grade wheels, combined with front and rear hydraulic shock absorption, to provide the vehicle with an excellent riding experience. The leather seat cushion, combined with ergonomic design, can ensure long-term riding comfort without fatigue.The new scooter bike also provides the blessing of the Bluetooth Smart APP, which provides users with a scooter bike-level unlocking experience, which can be unlocked and triggered by approaching, which is more in line with the needs of current users for intelligence. The new scooter bike is equipped with a Bosch motor, providing a maximum power of 400W. Equipped with 48V24Ah lithium battery to provide users with sufficient battery life.The Aima Dandan series provides four color schemes: Fairyland Wild Green, Malt Milk Coffee, Maltese Blue, and Sweet Sweet Powder to meet the individual needs of different users. At present, the new scooter bike has been sold in various channels.In the future, Aima will also launch four customized models jointly named Extreme Retro, Free and Leisure, Sweetheart, and Little Yellow Duck. Interested users can pay more attention.At the meeting, Aima also announced the new brand positioning of "Fashionable Aima, Traveling Freely", as well as a new brand fashion concept. Leading across the board. For example, in terms of fashion stores, Aima will deploy the fifth-generation stores, Q-series second-generation stores, and upgrade the design of individual stores; and in terms of "fashionable people", Aima will not only use celebrity fashion endorsements by Jay Chou, sister Chengfeng, and brother In addition, there will also be ways to lead the way of Xiaohongshu fashion bloggers, urban fashion pioneers, and campus fashion ambassadors; in addition, Aima will also cooperate with fashion media, fashion variety shows, fashion scenes, and fashion experts to create an all-round three-dimensional It will further expand the fashion road of Aima electric vehicles.Aima also announced that on the basis of continuing the cooperation with the third season of "Sister Riding the Wind and Waves" last year, she will cooperate again with "Sister Riding the Wind and Waves" again this year. Spread Aima's low-scooter bikebon and environmentally friendly cycling fashion more widely, and further consolidate and expand Aima's brand influence.
2023-06-07
On April 28, the launch conference of Aima's Dandan Series new product "Fashionable Aima, Traveling Freely" was successfully held at the Shanghai World Expo Creative Show. At this press conference, Aima announced "fashionable Aima, travel freely" as a new brand positioning, and released a new brand fashion concept, and announced the heavy cooperation with "Ride the Wind 2023" and Xiaohongshu , and the protagonist of the press conference - the brand-new model Dandan series, with its romantic style and exquisite design, it interprets Aima's new fashion concept wonderfully, bringing aesthetic enjoyment and unexpected surprises beyond imagination to everyone present . Hundreds of media and dozens of KOL fashionistas attended the press conference.Aima announced a new "brand fashion concept"Leading the fashion development direction of the industryAt the beginning of the press conference, Duan Hua, vice chairman of Aima Technology, reviewed Aima's original intention of brand fashion and the development history of design trends, and summarized Aima's new brand positioning as "fashionable Aima, travel freely", which not only needs to be young, trendy, The design is leading, rich and colorful, and it also brings safety and security, worry-free driving, and the freedom of taste and fun. At the same time, Duan Hua put forward a new concept of brand fashion: fashion cannot be defined, but needs to be led; fashion should belong to everyone, and everyone has the right to enjoy a good ride; fashion embodies youth, but it is not the patent of young people; fashion does not mean Popular, Aima's fashion is a combination of classic and popular, tasteful and sentimental; fashion should be pragmatism, not just good-looking, but good-looking and easy to use, "to be an apple in the electric vehicle industry" ;Fashion is not stereotyped, but to meet the diversified fashion pursuits, each has its own beauty, and the beauty is shared.Aima has always been known as the "fashion vane" in the electric vehicle industry. For a true fashion leader, fashion is not only fashionable or good-looking, but more importantly, expressing a unique fashion concept. At this press conference, Aima announced the brand's own fashion concept, once again guiding the direction for the fashion development of the electric vehicle industry.Aima's Dandan series releasedInnovation to create a fashionable retro romantic styleAt the press conference, the brand-new fashion model Aima Dandan series made its debut. This bike highly combines classic and popular elements to form a unique retro style. In terms of appearance design, the Aima Dandan series is inspired by the classic Italian motorcycle Vespa of the last century because of "Roman Holiday". The retro headlights continue the classic shape and add the genetic elements of Aima's eyelash lamps; Ins windshield, with classic badge element style decals, deduces the collision of fashion and classics; the side guard shape has become the most classic visual memory symbol of the Aima Dandan series, and together with users it has become a beautiful scenery on the road.In terms of the selection and application of color matching, Aima's Dandan series perfectly demonstrates Aima's exquisite grasp of fashion colors. The whole series of color schemes mainly focus on mabikeons, such as Tutu Pink/Yuan Cai Qin Sweet Powder, Windsor White/Malta Blue, Fairyland Green, Malt Milk Coffee and other unique colors, which integrate Aima's grasp of the popular and fashionable colors of this spring. It shows a different kind of youthful romance, sweet and comfortable, soft and lovely romantic style, so that users can feel full of romantic feelings when riding.In addition to the appearance design, the Aima Dandan series pays more attention to the safety and comfort of the vehicle. It is bikeefully built, high-end configuration and excellent quality, bringing a more comfortable and stable riding experience for female users. In terms of intelligence, it is more convenient to lock the bike by using the Bluetooth smart APP control, and the practical functions such as mobile phone positioning, vehicle self-inspection, and abnormal alarm allow users to fully enjoy the fun of smart riding. In this new product of Aima's Dandan series, the excellent performance in many aspects is the best embodiment of Aima's fashion concept, and it also inspires new thinking in the electric vehicle industry.Start a new annual cooperation with "Ride the Wind 2023"Star member Zhang Jiani was invited to the sceneAt the press conference, Aima made a big announcement that she will continue to cooperate with the top popular variety show "Ride the Wind 2023" this year to bikery out in-depth cross-border cooperation, and invited Zhang Jiani, a member of "Sister Lang" to the scene. After seeing the Aima Dandan series of electric vehicles, the protagonist of this press conference, Zhang Jiani expressed her love for them and liked them very much. The news of Aima's re-cooperation with "Ride the Wind 2023" has also become another hot spot at the press conference.Last year, the cooperation between Aima Electric Vehicle and the third season of "Sister Riding the Wind and Waves" helped the Aima brand maintain its popularity on Weibo, Xiaohongshu and other head fashion traffic platforms throughout the year, including over 100 million topic exposures It has achieved a good publicity effect and made Aima pay attention to the fashion female group, and the brand attitude of "paying tribute to women's bikes in the new era" has gained more recognition and resonance from female users.This year, Aima and "Sister Riding the Wind and Waves" will cooperate again. Based on the successful cooperation last year, they will set a new height in cross-border marketing, spread Aima's low-bikebon and environmentally friendly cycling fashion more widely, and further realize Aima's Consolidation and expansion of brand influence.store, variety show, scene, eventThe layout of Aima leads the fashion in all fieldsMo Xuan, Chief Brand Officer of Aima, gave a theme sharing entitled "Aima, Fashion Dream Maker". Mo Xuan said that fashion is a new invention of human beings, and it is also a dream-fulfilling machine for human beings. Throughout the industry, fashion is Aima's endowment, especially among female users and younger user groups who have higher fashion needs. Aima should become the fashion first choice for electric vehicles, and realize the brand vision of "fashion as the key point, technology-based, and leading design of the whole product line". attitude towards life.Mo Xuan emphasized that Aima will lead in the whole field of "fashionable stores, fashionable people, fashionable bikes, and fashionable communication". Upgrading, in terms of "fashionable people", on the one hand, through celebrity fashion endorsements of Jay Chou, sister Chengfeng, and brother, on the one hand, to build a fashion leader of Xiaohongshu fashion bloggers, urban fashion pioneers, and campus fashion ambassadors; The cooperation of fashion media, fashion variety shows, fashion scenes, and fashion experts will expand the fashion road of Aima electric vehicles in an all-round and three-dimensional way.Join forces with XiaohongshuSet off a wave of Aima's fashion on the Internet platformAt the press conference, Aima also announced another important aspect of fashion and youth communication: the strategic cooperation with Xiaohongshu. As a major lifestyle sharing platform for young women, Xiaohongshu has a very strong communication influence in the field of fashion shopping. In recent years, the fashion sharing of Aima's electric bike has been shared and discussed by countless young netizens on Xiaohong, and has become a hot topic on the Internet. It can be said that Aima's electric bike has led the low-bikebon and environmentally friendly cycling on Xiaohongshu fashion.At the press conference, Aima announced on the spot the "Surprise Box" jointly launched with Xiaohongshu. The powerful combination of Aima × Xiaohongshu will bring fashion communication effect not addition, but multiplication. This is not only a major cooperation between the two-wheeled electric vehicle industry and a well-known social platform, but also Aima's enthusiastic response and active embrace to the vast number of young users and fans represented by Xiaohongshu netizens."Fashionable Aima, travel freely", at this press conference, Aima not only brought a fresh, sweet and romantic fashion style to the industry through the Aima Dandan Series, but also used a new brand fashion concept to serve Chinese electric bikes set the true definition of fashion. At the same time, the multiple major cooperations announced by Aima this time will lead the low-bikebon and environmentally friendly cycling fashion of two-wheeled electric vehicles to a broader new pattern.
2023-05-30
Entering 2023, electric vehicle manufacturers have launched high-performance electric vehicles. Several electric vehicles have a cruising range of more than 200 kilometers, which is very suitable for users who often run long distances. Recently, Aima also released a brand new electric motorcycle scooter called Warrior, which is equipped with three-speed speed regulation, equipped with 6 large batteries, and has a battery life of more than 200 kilometers. Let's do a review of this motorcycle scooter!Aima Warrior is a high-performance electric motorcycle with a hard-core shape. The vehicle is simple and elegant, with sharp lines and sharp edges and corners. It has a strong sense of movement and strength. The wide front face is equipped with double A-family LED lenses. The headlights are equipped with vertical strip-shaped left and right turn signals on both sides, and corresponding tail lights and turn signals on the back, which are highly recognizable and safe.The front of the vehicle is equipped with a super-large LED high-definition instrument, which not only displays comprehensive data, but also can be seen in high-definition, which is not dazzling during the day and clearer at night.The vehicle is comfortable to ride, the golden ratio of sitting posture, the front windshield extended foot position design, to create a comfortable riding posture, at the same time equipped with 370mm long pedals, riding is not restrained, the leg position is spacious, you can stretch your length Legs, with a 690mm extended saddle, two adults can ride with ease.The saddle is filled with high-elastic cold foam sponge, which is soft and comfortable, not easy to deform, and does not feel tired after a long ride. In addition, the vehicle is equipped with front and rear hydraulic shock absorbers, which will not shake the waist even on bumpy roads, and will not shake the hands on bumpy roads. More comfortable when traveling.In terms of power performance, Aima Warrior is equipped with a 1200w high-power motor and a 12-tube controller. The power is surging, and the peak torque is as high as 90N.m. The starting speed is fast and the climbing ability is strong. The vehicle has three gears. The first gear is the safety mode, the second gear is the acceleration mode, and the third gear is the racing mode. According to different road conditions and travel requirements, it is easy to switch between various gears.In addition, in terms of battery life, the vehicle has a built-in 72V38Ah large-capacity graphene battery, and the cruising range easily exceeds 200 kilometers. Even users who travel long distances can easily cope with it, and can easily realize cross-city riding between two cities. At the same time, the vehicle is equipped with front and rear disc brakes, anti-skid vacuum tires, fast brake response, no slippage on wet roads, and safe travel.
2023-05-29
On April 28, in Shanghai, the "fashion capital of Asia", a global travel fashion storm was set off."Fashionable Aima travels freely" Aima's Dandan series new product launch conference was officially held at the Shanghai World Expo Creative Show. Hundreds of media and more than 50 fashionistas attended and participated, and fashion sister Zhang Jiani appeared in surprise to play Call, Bring more fashion linkages to Aima Dandan series models.At this press conference, the classic and rejuvenated Aima Dandan series was presented in a multi-scene interpretation, bringing a unique and immersive visual feast to all fans on the spot and in the live broadcast room. And from every Aima Dandan series product, you can feel the Aima brand positioning of "fashionable Aima traveling freely".Aima's Dandan series combines classic and fashionIt can be called a "work of art" combining fashion and practicalityThe design inspiration of Aima Dandan series comes from the classic Vespa pedal scooter that became famous for a while in "Roman Holiday", and incorporates Aima's design accumulation of more than 20 years to create a perfect fusion of classic and popular.While continuing the classic shape, the Aima Dandan series has added the playful and lovely Aima eyelash lights, as well as the industry's pioneering "dual screen" design, which displays various information such as battery power, speed per hour, and mileage in different areas, and the whole vehicle is intertwined. With avant-garde and classic fashion charm.The Aima Egg series also brings four unique colors: Fairyland Wild Green, Maltese Blue, Sweet Sweet Powder, and Malt Milk Coffee. Each color has a different style, which can be extremely retro, romantic and cute, or Casual sports can also be elegant and cool. Every product is like a work of art, full of warmth, soul and emotion.Fashion is not only the appearance, but also the inner quality and life attitude. In Aima's view, the combination of classics and fashion, tasteful and sentimental, good-looking and easy-to-use are the true definitions of fashion.Therefore, while the Aima Dandan series is good-looking, it also considers more intimate details for users. The comfortable leather seat cushion and scientific man-machine design directly enhance the comfort of the ride; It can touch the ground with both feet; the front and rear hydraulic shock absorbers can pass through uneven roads gracefully; there are also intelligent functions such as scooter biket assist and automatic headlights, which make every moment of travel full of romance; combined".Keep the original intention, fashion for a centuryStart brand advancement with a new fashion conceptWhether it is a new color or a retro shape, it is just the "tip of the iceberg" of this fashion feast. At the press conference, Ms. Duan Hua once again emphasized that fashion is the soul of Aima, and released the brand positioning of "Fashion Aima, travel freely" and the fashion concept of six major brands. The understanding of fashion has been upgraded again, and the brand fashion has been advanced. .As we all know, Aima has always been the fashion vane of the electric vehicle industry. More than ten years ago, the birth of Aima's classic "butterfly" style subverted the industry's products mostly in black and white, driving the development of electric vehicles into a more dreamy color era; in 2012, Aima's original research and development of scooter models created the scooter A fashion category; there is also the era of fashionable turtles in 2015, the era of crossover scooter bikes in 2016, the era of cool scooter bikes in 2017, and the era of genetic products in 2022...all of which are pioneered and led by Aima. The history of China's electric scooter bike fashion evolution, half of which is Aima.But now, Aima adheres to her original intention and starts fashion advancement. By releasing a new brand fashion concept, she once again guides the direction for the fashion development of the electric vehicle industry.On behalf of Aima, Ms. Duan Hua interpreted the brand's new fashion concept: fashion cannot be defined, but needs to be led; fashion should serve the public, not a certain level of privilege, "everyone is a star and can enjoy riding"; fashion It reflects youth, but it is not the patent of young people; fashion is not equal to fashion, but a combination of classic and fashion, with taste and more feelings; fashion should not be fancy or useless, but good-looking and easy to use; fashion cannot be the same as everyone else , but to meet the diversified fashion pursuits.Under the guidance of the brand positioning of "Fashionable Aima Traveling Comfortably", Aima's fashion is not only young trendy, design-leading, and colorful, but also brings users the freedom of safety, worry-free driving, and tasteful fun.As Ms. Duan Hua said: "What Aima provides is not a simple fashion travel tool, but also a free new life value proposition, becoming a spiritual friend in people's hearts, allowing users to enjoy a relaxed, pleasant, comfortable and warm ride. OK."Run fashion through every linkThe layout of Aima leads the fashion in all fieldsThe release of brand positioning and the fashion concept of the six major brands marks that Aima has entered a new stage of fashion development. From fashion stores, fashion products, to fashion endorsement and fashion dissemination, Aima's fashion has run through all aspects of user experience from the inside out, expanding Aima's fashion road in an all-round and three-dimensional way.In terms of fashion stores, in the past two years, Aima has made new upgrades to the store, and not long ago established the industry's first high-end fashion store for women, "Miss Fashion Theme Store", to build a women-only consumption scene. Next, Aima will continue to deploy the fifth-generation stores, Q-series second-generation stores, and upgrade the design of individual stores, so that users can enjoy a fashionable and beautiful experience in every link of shopping.In terms of fashion endorsements, Aima has signed a contract with Jay Chou for 15 consecutive years. At the same time, she has reached a strategic cooperation with "Ride the Wind and Waves 2023". Chengfeng's sister Zhang Jiani even made a surprise appearance and interacted with Aima's Dandan series. In addition to celebrity fashion endorsements, Aima will also sign contracts with 100 Xiaohongshu fashion bloggers and 100 campus fashion ambassadors, so that "fashionable people" can call Aima.In terms of fashion communication, Aima will continue to cooperate with fashion media, fashion variety shows, fashion scenes, and fashion experts to spread Aima's fashion travel concept more widely, continue to change the inherent impression of electric vehicles from all walks of life, and make electric vehicles fashionable The image has been recognized by more people.SummarizeUnder consumption upgrades, the public's aesthetics is gradually upgraded from simple and crude practical consumption to a refined and high-quality lifestyle. In terms of travel, the pursuit of beauty, appearance, fashion, personalization and technology has become an important reference for consumer choices.With the release of Aima Dandan series, more fashionable and exquisite travel options will be brought to the market, so that every user can ride Aima and shuttle in the streets and alleys, can feel comfortable traveling, be the most shining bright star.
2023-05-29
The great beauty of China, riding the wind, the popular variety show "Ride the Wind 2023" was broadcast, and quickly won many hot searches. "Sister Lang 4" has become one of the most talked about topics on the Internet. As the industry designated partner of "Ride the Wind 2023", Aima's electric bike made a stunning appearance on the show. It not only brought the retro romantic fashion women's bike Aima Dandan series, but also signed member sister Zhu Zhu to become the "brand fashion officer" , Use fashion to please yourself, use strength to surpass yourself, and lead the new fashion of two rounds of low-bikebon and environmentally friendly travel.After the first public broadcast of "Chengfeng 2023", whether it is "Ding Ding Dang Dang" by the Ella Chen Jiahua group, "Dragon Fist" by the Xie Na group, "Problem" by Liu Yiyun and Zhu Zhu group, "Under the Street Light" by Jia Jingwen and Xu Huaiyu group "My Little Girl", Meiyi Liya and Gong Linna's "Flower Sea" and other programs all left a deep impression on the audience, each with its own charm. The Aima Dandan series of electric vehicles have also been photographed many times in the broadcast of "Ride the Wind 2023". With fashion and retro romance, they have witnessed the laughter, tears and serious efforts of the sisters, and used the travel power of smart technology to help the sisters They perform their wonderful performances, and thus become one of the more fashionable and popular electric bikes for women nowadays.In fact, before the broadcast of "Ride the Wind 2023", the electric bike of the Aima Dandan series was already very popular. This is an online celebrity bike that many young people plant grass on social platforms. The youthful and sweet unique style and exquisite quality make many netizens unable to stop. Riding it to go out for shopping, check in and take pictures is a preferred travel option for young women. one. Not long ago, Aima also held a "Fashionable Aima, Traveling Freely" fashion conference, releasing this fashionable new model series, leading the travel trend of electric vehicles with more outstanding fashion design, and driving more people to choose this low-cost bike. bikebon-friendly smart travel. It is only natural that such a light luxury retro fashion bike for women will become an important role in "Chengfeng 2023".The footage of Chengfeng 2023 also made more viewers fall in love with the Aima Dandan series of electric bikes. In the footage of popular variety shows, the first thing everyone fell in love with was the unique and stylish appearance of this bike. It adopts classic Italian style The retro elements of the motorcycle make the shape extra unique. At the same time, it boldly uses electroplating metal texture, retro headlights and other elements to decorate, bikerying the retro to the end, making this bike full of a romantic atmosphere of a beauty in the last century. In terms of color matching, the whole series of mabikeons exudes a youthful, sweet, sunny and lovely atmosphere. Picky female users also have to admit that the Aima Dandan series is really different.Of course, like the sisters in "Ride the Wind 2023", this bike is not only good-looking, but also a serious and hard-working force. It pays attention to the driving comfort of the vehicle and brings a better driving experience to female users. The spacious riding space, extended saddle, and ergonomically designed golden triangle structure allow users to "ride for a long time without getting tired"; In terms of battery life and power, it has a large-power motor and a large-capacity battery, allowing users to go to work or travel with ease; with the blessing of the Bluetooth Smart APP, users can enjoy the various fun and convenience of smart travel, and easily open the door to the smart era. Ride in style.With the continued popularity of "Ride the Wind 2023", Aima's electric bike will continue to help the sisters in the show to shine with more fashion, technology and excellent quality. The fashion, romance and retro of Aima Dandan series will also become the favorite of more fashion users.
